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Descriptor English: Marketing
Descriptor Spanish: Mercadotecnía
Descriptor mercadotecnia
Entry term(s) marketing
mercadeo
márquetin
Scope note: Conjunto de principios y prácticas que buscan el aumento del comercio, especialmente de la demanda. Estudio de los procedimientos y recursos tendentes a este fin.
Descriptor Portuguese: Marketing
Descriptor French: Marketing
Entry term(s): Commercialisation
Distribution
Recherche commerciale
Étude de marché
Études d'audience
Tree number(s): J01.219.687
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D040541
Scope note: Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Annotation: MARKETING OF HEALTH SERVICES and SOCIAL MARKETING are also available
Allowable Qualifiers: CL classification
EC économie
ED enseignement et éducation
ES éthique
HI histoire
IS instrumentation
LJ législation et jurisprudence
MT méthodes
OG organisation et administration
SN statistiques et données numériques
ST normes
TD tendances
DeCS ID: 37696
Unique ID: D040541
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2003/01/01
Date of Entry: 2002/07/02
Marketing - Preferred
Concept UI M0013039
Preferred term Marketing
Entry term(s) Commercialisation
Distribution
Recherche commerciale - Related but not broader or narrower
Concept UI M0013038
Preferred term Recherche commerciale
Entry term(s) Étude de marché
Études d'audience - Related but not broader or narrower
Concept UI M0013037
Preferred term Études d'audience



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