| Descriptor English: | Direct-to-Consumer Advertising | ||||||
| Descriptor Spanish: |
Publicidad Directa al Consumidor
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| Descriptor Portuguese: | Publicidade Direta ao Consumidor | ||||||
| Descriptor French: | Publicité s'adressant directement au consommateur | ||||||
| Entry term(s): |
Advertising, Direct-to-Consumer Direct to Consumer Advertising Direct to Consumer Marketing Direct-to-Consumer Marketing Marketing, Direct-to-Consumer |
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| Tree number(s): |
J01.219.687.274.500 |
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| RDF Unique Identifier: | https://id.nlm.nih.gov/mesh/D000067088 | ||||||
| Scope note: | Advertising that directly targets consumers of certain products such as pharmaceuticals. |
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| Allowable Qualifiers: |
CL classification EC economics ES ethics HI history LJ legislation & jurisprudence MT methods SN statistics & numerical data ST standards TD trends |
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| Previous Indexing: |
Advertising as Topic (1983-2014) |
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| Public MeSH Note: | 2016 |
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| History Note: | 2016 |
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| DeCS ID: | 56177 | ||||||
| Unique ID: | D000067088 | ||||||
| Documents indexed in the Virtual Health Library (VHL): | Click here to access the VHL documents | ||||||
| Date Established: | 2016/01/01 | ||||||
| Date of Entry: | 2015/07/01 | ||||||
| Revision Date: | 2014/10/15 |
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TECHNOLOGY, INDUSTRY, AND AGRICULTURE
Technology, Industry, and Agriculture [J01]Technology, Industry, and Agriculture
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Direct-to-Consumer Advertising
- Preferred
| Concept UI |
M000597832 |
| Scope note | Advertising that directly targets consumers of certain products such as pharmaceuticals. |
| Preferred term | Direct-to-Consumer Advertising |
| Entry term(s) |
Advertising, Direct-to-Consumer Direct to Consumer Advertising Direct to Consumer Marketing Direct-to-Consumer Marketing Marketing, Direct-to-Consumer |
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