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Descriptor English: Advertising
Descriptor Spanish: Publicidad
Descriptor publicidad
Entry term(s) publicidad como asunto
telemarketing
telemercadeo
telemercadotecnia
Scope note: Trabajos sobre el acto o práctica de llamar la atención del público hacia un producto, servicio, necesidad, etc., especialmente mediante anuncios pagados en periódicos, revistas, en la radio o en la televisión. (Traducción libre del original: Random House Unabridged Dictionary, 2d ed)
Descriptor Portuguese: Publicidade
Descriptor French: Without translation
Entry term(s): Advertisement as Topic
Advertising as Topic
Advertisings
Telemarketing
Tree number(s): J01.219.687.274
L01.143.050
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D000329
Scope note: Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)
Annotation: medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant; do not confuse with Publication Type ADVERTISEMENT
Allowable Qualifiers: CL classification
EC economics
ES ethics
HI history
LJ legislation & jurisprudence
MT methods
SN statistics & numerical data
ST standards
TD trends
Public MeSH Note: 2008; see ADVERTISING 1963-2007
History Note: 2008(1963)
DeCS ID: 332
Unique ID: D000329
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2008/01/01
Date of Entry: 1999/01/01
Revision Date: 2019/07/05
Advertising - Preferred
Concept UI M0000505
Scope note Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)
Preferred term Advertising
Entry term(s) Advertisement as Topic
Advertising as Topic
Advertisings
Telemarketing - Narrower
Concept UI M000617080
Preferred term Telemarketing



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