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Descriptor English: Marketing
Descriptor Spanish: Mercadotecnía
Descriptor mercadotecnia
Entry term(s) marketing
mercadeo
márquetin
Scope note: Conjunto de principios y prácticas que buscan el aumento del comercio, especialmente de la demanda. Estudio de los procedimientos y recursos tendentes a este fin.
Descriptor Portuguese: Marketing
Descriptor French: Marketing
Entry term(s): Audience Research
Market Research
Research, Audience
Research, Market
Tree number(s): J01.219.687
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D040541
Scope note: Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Annotation: MARKETING OF HEALTH SERVICES and SOCIAL MARKETING are also available
Allowable Qualifiers: CL classification
EC economics
ED education
ES ethics
HI history
IS instrumentation
LJ legislation & jurisprudence
MT methods
OG organization & administration
SN statistics & numerical data
ST standards
TD trends
Previous Indexing: Marketing of Health Services (1979-2002)
Public MeSH Note: 2003; see under MARKETING OF HEALTH SERVICES 1979-2002
History Note: 2003; use MARKETING OF HEALTH SERVICES 1979-2002
DeCS ID: 37696
Unique ID: D040541
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2003/01/01
Date of Entry: 2002/07/02
Marketing - Preferred
Concept UI M0013039
Scope note Activity involved in transfer of goods from producer to consumer or in the exchange of services.
Preferred term Marketing
Market Research - Related but not broader or narrower
Concept UI M0013038
Preferred term Market Research
Entry term(s) Research, Market
Audience Research - Related but not broader or narrower
Concept UI M0013037
Preferred term Audience Research
Entry term(s) Research, Audience



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