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Descriptor English: Social Marketing
Descriptor Spanish: Mercadeo Social
Descriptor Portuguese: Marketing Social
Descriptor French: Marketing social
Entry term(s): Marketing, Social
Tree number(s): J01.219.687.750
N05.300.430.500.500
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D040241
Scope note: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Allowable Qualifiers: ES ethics
Public MeSH Note: 2003; see Marketing of Health Services 1980-2002
History Note: 2003; use Marketing of Health Services 1980-2002
DeCS ID: 37697
Unique ID: D040241
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2003/01/01
Date of Entry: 2002/07/03
Social Marketing - Preferred
Concept UI M0013043
Scope note Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Preferred term Social Marketing
Entry term(s) Marketing, Social



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