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Qualifier English: Social Marketing
Qualifier Spanish: Mercadeo Social
Descriptor mercadotecnia social
Entry term(s) marketing social
mercadeo social
márquetin social
Scope note: Empleo de los principios de mercadotecnia que también se emplean para vender productos a los consumidores con el fin de promover ideas, actitudes y comportamientos. Diseño y utilización de programas destinados a aumentar la aceptación de una idea o práctica social por los grupos destinatarios, no para el beneficio de la casa comercial sino para beneficio del público destinatario y de la sociedad en general.
Qualifier Portuguese: Marketing Social
Qualifier French: Marketing social
Entry term(s): Marketing, Social
Tree number(s): J01.219.687.750
N05.300.430.500.500
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D040241
Scope note: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Allowable Qualifiers: ES ethics
Public MeSH Note: 2003; see Marketing of Health Services 1980-2002
History Note: 2003; use Marketing of Health Services 1980-2002
DeCS ID: 37697
Unique ID: D040241
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2003/01/01
Date of Entry: 2002/07/03
Social Marketing - Preferred
Concept UI M0013043
Scope note Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Preferred term Social Marketing
Entry term(s) Marketing, Social



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