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Descriptor English: Advertising
Descriptor Spanish: Publicidad
Descriptor publicidad
Entry term(s) publicidad como asunto
telemarketing
telemercadeo
telemercadotecnia
Scope note: Trabajos sobre el acto o práctica de llamar la atención del público hacia un producto, servicio, necesidad, etc., especialmente mediante anuncios pagados en periódicos, revistas, en la radio o en la televisión. (Traducción libre del original: Random House Unabridged Dictionary, 2d ed)
Descriptor Portuguese: Publicidade
Descriptor French: Without translation
Entry term(s): Annonce publicitaire comme sujet
Publicité comme sujet
Réclame comme sujet
Tree number(s): J01.219.687.274
L01.143.050
RDF Unique Identifier: https://id.nlm.nih.gov/mesh/D000329
Scope note: Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)
Annotation: medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant; do not confuse with Publication Type ADVERTISEMENT
Allowable Qualifiers: CL classification
EC économie
ES éthique
HI histoire
LJ législation et jurisprudence
MT méthodes
SN statistiques et données numériques
ST normes
TD tendances
DeCS ID: 332
Unique ID: D000329
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2008/01/01
Date of Entry: 1999/01/01
Revision Date: 2019/07/05



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