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Descriptor English: | Social Marketing |
Descriptor Spanish: | Mercadeo Social |
Descriptor Portuguese: | Marketing Social |
Descriptor French: | Marketing social |
Entry term(s): |
Marketing, Social |
Tree number(s): |
J01.219.687.750 N05.300.430.500.500 |
RDF Unique Identifier: | https://id.nlm.nih.gov/mesh/D040241 |
Scope note: | Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
Allowable Qualifiers: |
ES ethics |
Public MeSH Note: | 2003; see Marketing of Health Services 1980-2002 |
History Note: | 2003; use Marketing of Health Services 1980-2002 |
DeCS ID: | 37697 |
Unique ID: | D040241 |
Documents indexed in the Virtual Health Library (VHL): | Click here to access the VHL documents |
Date Established: | 2003/01/01 |
Date of Entry: | 2002/07/03 |
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TECHNOLOGY, INDUSTRY, AND AGRICULTURE
Technology, Industry, and Agriculture [J01]Technology, Industry, and Agriculture
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Social Marketing
- Preferred
Concept UI |
M0013043 |
Scope note | Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
Preferred term | Social Marketing |
Entry term(s) |
Marketing, Social |
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