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| Descriptor English: | Social Marketing |
| Descriptor Spanish: | Mercadeo Social |
| Descriptor Portuguese: | Marketing Social |
| Descriptor French: | Marketing social |
| Entry term(s): |
Marketing, Social |
| Tree number(s): |
J01.219.687.750 N05.300.430.500.500 |
| RDF Unique Identifier: | https://id.nlm.nih.gov/mesh/D040241 |
| Scope note: | Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
| Allowable Qualifiers: |
ES ethics |
| Public MeSH Note: | 2003; see Marketing of Health Services 1980-2002 |
| History Note: | 2003; use Marketing of Health Services 1980-2002 |
| DeCS ID: | 37697 |
| Unique ID: | D040241 |
| Documents indexed in the Virtual Health Library (VHL): | Click here to access the VHL documents |
| Date Established: | 2003/01/01 |
| Date of Entry: | 2002/07/03 |
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TECHNOLOGY, INDUSTRY, AND AGRICULTURE
Technology, Industry, and Agriculture [J01]Technology, Industry, and Agriculture
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Social Marketing
- Preferred
| Concept UI |
M0013043 |
| Scope note | Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
| Preferred term | Social Marketing |
| Entry term(s) |
Marketing, Social |
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