DeCS

Descriptor English:

Social Marketing

Descriptor Spanish:

Mercadeo Social

Spanish from Spain

Descriptor	mercadotecnia social
Entry term(s)	marketing social mercadeo social márquetin social
Scope note:	Empleo de los principios de mercadotecnia que también se emplean para vender productos a los consumidores con el fin de promover ideas, actitudes y comportamientos. Diseño y utilización de programas destinados a aumentar la aceptación de una idea o práctica social por los grupos destinatarios, no para el beneficio de la casa comercial sino para beneficio del público destinatario y de la sociedad en general.

Descriptor Portuguese:

Marketing Social

Descriptor French:

Marketing social

Entry term(s):

Marchéage social
Mercatique sociale

Tree number(s):

J01.219.687.750
N05.300.430.500.500

RDF Unique Identifier:

https://id.nlm.nih.gov/mesh/D040241

Scope note:

Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Allowable Qualifiers:

ES éthique

DeCS ID:

37697

Unique ID:

D040241

Documents indexed in the Virtual Health Library (VHL):

Click here to access the VHL documents

Date Established:

2003/01/01

Date of Entry:

2002/07/03