Descriptor English: Social Marketing
Descriptor Spanish: Mercadeo Social
Descriptor Portuguese: Marketing Social
Descriptor French: Marketing social
Entry term(s): Marchéage social
Mercatique sociale
Tree number(s): J01.219.687.750
RDF Unique Identifier:
Scope note: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Allowable Qualifiers: ES éthique
DeCS ID: 37697
Unique ID: D040241
Documents indexed in the Virtual Health Library (VHL): Click here to access the VHL documents
Date Established: 2003/01/01
Date of Entry: 2002/07/03
Marketing social - Preferred
Concept UI M0013043
Preferred term Marketing social
Entry term(s) Marchéage social
Mercatique sociale

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